Does Email Open Tracking Still Work in 2026?
Email Tracking Metrics
Agents love seeing when a prospect opens an email. However, changes like Apple Mail Privacy Protection (MPP) pre-fetch images, causing open tracking to be less reliable.
Best Practices for Agent Newsletters:
- Focus on Link Clicks: Click-through rates are still highly accurate. Always include a link (e.g., "View active listing flyer").
- Watch Reply Rates: Direct engagement remains the best metric. Write simple, informal questions that invite replies.
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5 Pre-Formatted High-Converting Pin Posts
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