Real Estate CRM Automation Blueprints

// Copy and paste into your CRM auto-responder rule.

Hi {{firstName}}! I just received your inquiry about {{propertyStreet}}. Are you looking to walk through the home this week, or are you just exploring the market for now? - {{agentName}}, {{agency}}

// Automated email sent if no reply to initial SMS.

Subject: Quick question regarding {{propertyStreet}} (and 3 nearby comps)

Hi {{firstName}},

I wanted to make sure you got the full property disclosure and recent sale comps for {{propertyStreet}}. 

Three similar homes in this neighborhood went under contract in the past 14 days, and I put together a quick 1-page summary of what they actually sold for:

👉 [Click here to view the recent neighborhood comps]

Would it be helpful if I sent you upcoming open house times or a video walk-through?

Best regards,
{{agentName}} | {{agentPhone}}
{{agency}}

// Standard Zapier / Make.com webhook structure for lead routing.

{
  "event": "lead.created",
  "lead_source": "the major portals_Premier",
  "contact": {
    "first_name": "{{1.first_name}}",
    "last_name": "{{1.last_name}}",
    "phone": "{{1.phone_number}}",
    "email": "{{1.email}}",
    "property_address": "{{1.inquired_address}}"
  },
  "automation": {
    "trigger_sms": true,
    "assignee": "Solo_Agent",
    "pipeline_stage": "New Inbound Inquiry"
  }
}